Coca-Cola congratulates Poland 25 years of freedom. On the occasion of free elections on June 4 anniversary edition of the company has prepared its bottle. “Taste of Freedom”. We wanted to actively join in the celebration of the quarter-century elections. The company also stresses that action is absolutely no character of marketing, and the bottles will be available for purchase. Graphic design refers to the Polish colors and flags of “Solidarity”.
In Poland, Coca-Cola has never been just a drink. Neither in the 50s, when no one knew her taste, and propaganda seen in the essence of imperialism. Neither in the ’60s, when few chosen ones can enjoy her behind the Iron Curtain or buy in Poland for dollars. It was a synonym for freedom, Brand finds many points in common with “the idea of the celebration of civil liberty.” - It’s about joy, happiness and sharing with loved ones